Thu 9th July

ELEVEN Tracks According to Charli Cohen

Text   Dino Bonacic

Straight out of L.A., the British designer shares her ultimate workout playlist in celebration of the latest Charli Cohen x Reebok collab launching globally.

Unlike most British music artists who fail to break America (we’re looking at you, The Saturdays), Charli Cohen has been successful in taking her vision to the sun-kissed highways of Southern California. Currently based in Los Angeles, Charli continues to pave her own way by foregoing traditional seasonal shows and presentations in place of special projects and collaborations that fulfil the hunger of her dedicated Gen Z following. The future-oriented, tech-positive nature of her designs marks the birth of sportswear 2.0 – garments that serve as tools in enhancing the performance of human abilities. The latest chapter in her ongoing partnership with sportswear giant Reebok reveals the concept of an exoskeleton, which Charli describes as something that “enables performance outside of the realm of natural biology but also honours the imperfections that make us human.”

As the physical outcomes of this story come two new trainer silhouettes developed as part of the Charli Cohen x Reebok label. The Zig Kinetica Horizon is engineered to transcend its performance-based origin through an updated, slimmer shape specifically designed for the fit of a woman’s foot. The other trainer – FUSIUM Run 20 Sock – is a running shoe which uses the sock element more as an instrument of power rather than just a trend. Both trainers are available in two colourways and feature Charli’s signature QR code which leads its wearer to digital content created specifically for the launch. You can currently shop both styles via Reebok.com.

Charli Cohen x Reebok pt. II

To mark this new drop and musically represent her fruitful partnership with Reebok, we asked Charli to share ELEVEN of her favourite tracks to get into a creative mood. “There’s this conflict between the immensity of what technology gives us access to, and the limitations of what the human brain can actually process. I think this gap is one the key reasons that we’re in a mental health crisis. Bridging the gap relies on technology that works in harmony with our humanity – something that gives us the toolkit we need to be able to evolve as quickly as our environment, without overriding the differences and imperfections that make us individuals. I put together this playlist with these ideas in mind,” the designer explains her selection of true bangers that feed into the futuristic outlook on human abilities. 

You can listen to Charli Cohen’s playlist on the Agency ELEVEN Spotify account. And in case it leaves you thirsty for more CC-approved tracks, make sure to tune in Charli’s Instagram account which continues to entertain us throughout the lockdown period with her Quaranstream series of live gigs, featuring some of the bands from this list including Nova Twins and Nadya Tolokno of Pussy Riot.

Riot by Pussy Riot

“A powerful track written in response to current events. I’m a long time fan of Pussy Riot and the risks they continually take in order to stand for equal rights.”

Anxious Alien by HANA

“This is part of the album HANDRIEL, which HANA created entirely via Twitch livestream. The whole album is beautiful but this track is one of my favourites.”

Taxi by Nova Twins

“I first encountered Nova Twins when they supported Wolf Alice a couple of years ago and immediately fell in love. As well as making banging punk rock they also create all their own stagewear.”

Memphis by Kitten

“When she’s not writing insanely catchy hits like Memphis, Kitten’s dynamo frontwoman Chloe Chaidez can also be found swinging from the light rigs at all her live shows – sometimes whilst dressed in CC.

Rich Bitch Juice by Alice Longyu Gao

“Both Alice and her music are pure joy – she also creates amazing visuals and art installations.”

SUPREMACY by FEVER 333

“Another banger of a track written in response to current events. FEVER 333 were founded as a reaction to US politics and lead singer Jason Aalon Butler is a prolific activist.”

Figure It Out by Blu DeTiger

“I first met Blu as the bassist in Kitten and it’s a joy to see her killing the game as a solo artist. Her epic bass playing has also earned her TikTok overnight influencer status.”

Night Time by Master Peace

Master Peace is killing it on the underground UK scene and I have zero doubt everyone will know his name soon enough. His live shows are next level.”

Click by Badgirl$

“Badgirl$ have a really unique sound – a sort of grungy experimental pop – and this most recent track is a vibe.”

LA Money by ALMA 

“Probably my favourite song on ALMA’s debut album, although it’s hard to choose. As well as her music, I stan her look, attitude and experimental lockdown content..”

Something In The Way by MXMS

“I raised myself on Nirvana and this is the first time I’ve loved a cover as much as the original. Haunting and beautiful.”

@charlicohen