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AGENCY ELEVEN IN COLLABORATION WITH LONDON COLLEGE OF FASHION TEXT
While studying the evolving art of PR and communications during the pandemic, LCF students collaborated with Agency Eleven on creating videos that explore the narrative of a PR agency in today’s media landscape.
In an effort to explore the momentum, Agency ELEVEN teamed up with the course in creating digital content that promotes the Agency as a brand, coinciding with the AW21 Digital Press Day. “This project presented a unique opportunity for students to experience first-hand how the discipline of fashion communication has evolved during this global pandemic,” says Stephanie Barker-Fry, freelance consultant and Lecturer on the course that led this assignment. “As first year students who have had to bear a somewhat limited and unusual university experience due to the pandemic, collaborating with a progressive agency like Agency ELEVEN has helped them understand how collaboration and respect for global cultures lies at the heart of the agency, themes very much reflected in our cohort,” she adds.
The 16 students that took the challenge were separated into three groups, each tasked with exploring a different aspect of Agency ELEVEN. Instead of working through promoting individual designers, they focused on branding the Agency as its own entity and capturing the story in a video format. They were assisted in this mission by the London filmmaking duo Joseph Delaney and Matt King.