Fri 12th November

Miss Jason Takes Over the Agency Eleven SS22 Press Day

Text   Agency Eleven Studio
The queen of the party? More like the queen of the press day circuit! Already known for his joyous reporting of London nightlife, Miss Jason is now bringing those hardcore journalistic skills to the celebration of the best SS22 collections.

Gone are the times of press days being an in-and-out experience where you get a bottle of water and your ear chewed off about the ‘it piece of the season.’ Last week, Agency Eleven brought a fine selection of SS22 to the Protein Studios in London where our close circle of collaborators got to come around to see and feel the latest looks courtesy of Martine Rose, Charles Jeffrey, Nicholas Daley, Ahluwalia, and many more. Sounds pretty regular for now, doesn’t it? Well, that’s where the absolute nightlife icon Miss Jason comes in. 

Best known to the world for his hilarious, club-oriented take on old-school Tim Blanks videos of fashion reportage, Miss Jason established himself as the party must-have on the nightlife scene of the UK capital. His Jason’s Closet series of videos brings together a love of partying with a thoughtful eye that curates the best looks of the night in his signature H2T pans. But you know, Jason can bring that same concept to every part of the world! This time, it’s the Agency Eleven press day where he interviewed some of the designers as well as the attendees, in a special edition of the Miss Jason takeover.

Proving that he’s more than just a pretty party boy, Miss Jason showed off his knowledge of fashion as he talked to the designers about their inspirations and techniques, all while sharing that exuberant spirit of his. He chatted to Celine Kreis and Suman Gurung behind Rue-L about the way they implement jewellery shapes into their body-con silhouettes, as well as charmed his way around the JORDANLUCA boys who talked about how they implement their identity through their garments. Jason also interviewed the dynamic duos in the form of Paul Rawson &  Anthony Campbell of PARC and Natasha Zinko & John Murphy, in addition to everyone’s favourite Swedish superstar Per Götesson. You can watch these individual videos, along with Jason’s vox pops over on Agency Eleven’s IG.

But what did our party monster make of the press day experience? “It was all the rage,” exclaims Miss Jason. “It was amazing to gain clearer insight into the new collections from the designers themselves. I also enjoyed having the chance to see the astounding diverse range of the stylists, creatives and press Agency 11 attract – it speaks volumes on their current roster of clientele. All together a relaxed, well put together eventful day!” Well what more could you ask? In the words of the queen herself: Mooches, Smooches!

Follow Miss Jason at @itsmissjason.